The premium email client market has settled, in the last decade, on roughly $30 a month. That is what Superhuman charges. That is what most enterprise email tools charge per seat.
We charge $8. Locked. Forever.
This is a deliberate choice. It is not a discount, it is not a launch promo, it is not a waiting list trick. It is the price we believe in. Here is why.
The honest math of $30
Superhuman's $30/month is a price built around a specific user: a knowledge worker whose company will reimburse it. The pitch is “$360/year is one extra hour of your time, and the tool will save you twenty.” The math works for that user.
The pitch breaks for two groups.
One: the user paying out of pocket. Most freelancers, indie hackers, small-team founders, students. $30/month is a lot when stacked on Notion, Linear, ChatGPT Plus, Figma, and the rest of the modern stack.
Two: the user with multiple accounts. Superhuman charges per email account on some plans. If you have four accounts, you are looking at $60+ a month for an email client.
For both groups, the answer is “I will use Apple Mail.” Which means the better workflow they wanted is just out of reach.
What $8 buys
$8/month is what a typical Spotify-tier consumer subscription costs. It is what users in our research routinely said they would pay if forced to.
At $8, the question shifts. It is no longer “is this worth $30 a month.” It is “will I save 8 minutes a month.” If the answer is yes, the price is justified.
This is the price floor we set on the company. We will not raise it for the people who lock in early.
Why “forever”
The phrase “early access pricing locked in” is everywhere. Most of those promises last 12 to 24 months and quietly evaporate when the marketing team needs revenue.
Ours does not evaporate. The early-access price is locked at $8 for as long as you stay subscribed. If we raise the price for new users in 2027, your $8 stays $8. If we raise it again in 2030, your $8 still stays $8.
This is a contractual commitment. If we ever break it, you can quote this paragraph back to us.
What we give up
Pricing this low is not free. We give up three things.
One: enterprise margins. A premium email client at $30/month with seat-based billing is a much faster path to $10M ARR. We took the slower path.
Two: certain growth motions. We cannot afford the kind of paid-acquisition campaigns that $30/month products run. Our growth has to be word-of-mouth, content, and product quality. We are okay with this; honestly we prefer it.
Three: optionality on certain features. Cloud-based AI features cost real money to operate. We cannot ship cloud-side LLM features at $8/month and stay solvent. This is part of why we are on-device for classification.
These are real tradeoffs. We made them on purpose.
What we still get
Three things justify the price.
One: a sustainable business at scale. $8 a month, times 50,000 users, is $4.8M a year in revenue. That is enough to run a small focused team. It is not VC-scale. It is craft-scale. We are happy with craft-scale.
Two: alignment with users. A user paying $8 expects the tool to do its job and not nickel-and-dime them. We do not have to cross-sell. We do not have to upsell. The product is the product.
Three: defensibility. When a competitor raises prices to $40, we do not have to follow. The price floor we set ourselves is also a moat against the price ceiling.
Pricing is positioning. We chose to be the affordable craft tool, not the premium status one.
What about a free tier
We have considered a free tier. We rejected it, for now. Three reasons.
- Free tiers attract users who are not the ones we want to serve.
- Free tiers cost money to support, and at $8 we have less margin to give away than $30 vendors do.
- A 14-day free trial accomplishes most of what a free tier would.
We may revisit. If we add one, it will be limited (one connected account, no triage layer) and clearly signposted as a try-before-you-buy step, not a permanent home.
What about price increases
We have promised that early-access users get $8 forever. What about new users in 2027 and beyond?
Honest answer: we may raise the price for new users at some point. We are not sure yet. The limit on raising it is that we want to stay accessible to freelancers and indie hackers. If we raise it, we will explain why.
Existing users always keep their original price. That is the unbreakable rule.
How we think about the affiliate program
Affiliate referrals (covered in the transparent breakdown) give 2 free months per referral. Combined with $8/month, this means 6 referrals = a free year.
The math is generous on purpose. We would rather pay you in product than spend the same money on Google Ads.
What this is supposed to make us
A boring, durable, profitable software company. Not a unicorn. Not a venture-scale rocket. A craft business that ships a tool people pay for, that serves them well, that does not need to extract more from them every year.
If we wanted unicorn outcomes, we would have priced at $30 and chased enterprise. We do not. So we do not.
Where to go from here
For the affiliate side, the transparent breakdown. For the founder context, the founder's email triage system.
$8/month. Forever. hello@stamp.email